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Saturday, April 28 • 11:15am - 12:30pm
Relationship Selling: Leverage Trust to Sell Retail [Earn 1 CEH]

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If your skincare retail sales aren’t at least 25% of your skincare service sales, you aren’t earning enough. Retail sales can add thousands to the spa sales and dramatically increase your estheticians’ salaries. Your spa customers enjoy a trusting relationship with the spa and skincare professional. Learning how to manage that relationship to ensure the client is receiving the highest level of service will also help your spa see an explosion of skincare sales.

  • How retail sales begin before the skincare treatment even starts. 
  • How to create an environment of trust by educating rather than selling. 
  • How to ask the right questions. 
  • How to use the expertise of an accredited diploma and professional license to provide knowledge that your client is seeking without appearing to “sales-y” 
  • How to use client history to provide a higher level of service and increase your sales


The following pricing is for the Spa Business Track, which includes four classes in total.
Advance Pricing: $220
After March 26: $295


Speakers
avatar for Barry Eichner

Barry Eichner

Co-Founder/Co-Editor-in-Chief, Lipgloss + Aftershave
Barry is the Co-Editor in Chief of Lipgloss + Aftershave, a personal care and lifestyle review web site offering fresh, fun and informative reviews of professional and retail skincare products, make up, hair care, as well as other unique personal care items. Barry began his spa career... Read More →


Saturday April 28, 2018 11:15am - 12:30pm
TBA